SEO consulting practices differ from one SEO Consultant to another. Hiring an SEO Consultant who uses optimal SEO practices can make the difference between high search engine ranking and not being found in search engine results. If you are marketing a website or are responsible for reviewing SEO Consultants or SEM Experts for your company, you cannot afford to overlook this information. Read this article and you will find the top 10 SEO practices to consider before hiring an SEO Consulting Firm.

1. Find an SEO Consultant with a proven track record of high ranking in search engines and make sure their clients are still ranking today. SEO Consulting practices of yesterday do not matter because the search engines’ considerations for higher search engine ranking change with time.
2. SEO, search engine optimization, is the practice of optimizing your site to be viewed as you intended by search engines and your online target audience. Hire an SEO Consulting firm which understands that your online market may differ from your offline market and that the demographics of that market may change as well. Find an SEO Consultant who understands your online market and the search engines will be more likely to find your site.
3. Your SEO Consultant should include SEM, search engine marketing, practices in their SEO consulting formula. SEM is a form of internet marketing used to promote websites by increasing their visibility in search engine results. It differs from search engine optimization and the SEO Consulting firms that use SEM provide benefits to their clients by obtaining higher search engine rankings. Hire an SEO firm that does not use SEM and your competitors will rank higher.
4. Find an SEO consulting services firm that uses social media marketing and web 2.0 content to provide higher search engine ranking for their clients’ websites. If the SEO consulting firm does not include social media, do not hire them.
5. If your SEO Consultant focuses on obtaining search engine rankings lower than the top 10, or past the first page listings in search engines, you are wasting your time. 89% of clicks on search engine results are made on the first page listings.
6. Hire an SEO Consulting firm that acknowledges a difference between organic ranking and paid keyword advertising. Achieving search engine ranking through paid keyword advertising is like turning a traffic faucet on and off. Pay and the traffic is there. Stop paying and it goes away. A professional SEO consulting firm will use best SEO consulting practices to rank your site on the first organic rank, which is number 4 in search results, within the most competitive paid keyword advertising categories. If a search engine user clicks on your organic listing, that visit to your website is free.
7. Find an SEO Consultant that has a history of ranking in the #1 position on Google. 42% of clicks that come from search engine results are made on the #1 position in Google search results. 67% of the online searches are done on Google. Rank in the number one position in Google and receive 42% of the traffic on that keyword. Rank organically and that traffic will not go away.
8. Make sure your SEO Consultant is using ethical practices to promote your website. If your SEO Consultant is using poor SEO consulting practices, black hat tactics, your URL could be banned from search engine results.
9. The best SEO Consultants focus on obtaining one way links back to your site to increase your website’s value to the search engines. If your SEO Consultant does not include backlinks in your SEO SEM plan, you will have a difficult time ranking in search engine results.
10. SEO Consulting firms using research that can be substantiated by hard numbers and statistics are the only companies worth your time. If your SEO Consultant cannot back up research with solid stats of daily visitors, competitive keyword data, and keyword advertising competition, you will not benefit from high search engine ranking. This data is accessible to professional SEO Consultants and should always be available to you, the client.

Before hiring an SEO Consulting services firm, ensure that your firm meets the criteria on this “Best SEO Consulting Practices List.” This is a best practices SEO Consulting Formula which includes an understanding of SEO (search engine optimization), SEM (search engine marketing), and also incorporates web 2.0 applications of social media marketing techniques as an additional way to rank your site higher in the search engines. Apply it and you will benefit from obtaining the highest organic search engine rankings and your results will be sustainable.

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• SEO Consultants Introduce Social Marketing, SEM, and Web 2.0 into Public Relations (rostinreagorsmith.com)

SEM SEO Experts are finding ways of establishing higher ranking in search engine results by serving quality content to search engine users. Over the past 10 years, search engine optimization techniques have evolved with the demand of the search engines to serve quality search engine results to users requesting information. That evolution has forced SEO Consulting Experts to develop new strategies for higher search engine ranking. These SEM SEO Experts have learned from the sins of the past and are achieving higher search engine rankings for their clients by avoiding black hat marketing techniques.

Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google.

Another tactic that backfired on SEM SEO Experts was the establishment of link farms. Over the past 10 years, and on many sites today, SEO Consultants are using link farms to establish higher search engine rankings for their clients. Considered by SEM SEO Experts as black hat marketing techniques, link farms are a bank of links on a page which is established without a relevant theme or associated content to the link farm page. Since SEO Consultants realized a large factor in search engine ranking depended upon the number of backlinks to their site, SEO Consulting firms of yesterday were allowing clients to establish links to any page online, regardless of the theme of the website. Today, SEM and SEO Exerts are finding ways to establish backlinks from relevant theme associated content. By establishing relevant links within a theme or category, a website will be perceived at a higher value to the search engines for that particular category. SEO Consultants of today are finding that a higher perceived value within a category by the search engines, gives a website the ability to rank higher in search engine results.

Pop-up advertising and Spam are black hat marketing techniques once used by SEO Consulting Firms to achieve higher search engine ranking. Today, search engines still use traffic as a factor in search engine ranking. However submission of identical content within comments on websites, creating identical pages linked to website content, or employing advertising companies to spam online users with pop up or pop under ads just to increase website traffic will no longer assist websites in higher search engine ranking. Quite the contrary, search engines are penalizing websites which employ these black hat techniques. The penalty for using spam techniques can be as minor as a lower value to the search engines and associated search engine ranking. The penalty of using black hat techniques can be as severe as delisting with search engines for 6 months or longer.

Studying history gives us the opportunity to learn from our predecessors. SEM SEO Experts today have modified the practices of SEO Consulting firms of yesterday to offer techniques to their clients which are ranking higher with the search engines. These new techniques are providing higher search engine ranking because they offer search engine users the quality content for which they are requesting information. We are not only learning from the mistakes of our industry’s past, but the evolution of these new practices of SEO consulting professionals is providing a higher quality online experience.

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• SEM SEO Expert Formula Works in Search Engine Marketing (rostinreagorsmith.com)

SEO, SEM, SMO, ORM:  What do all these terms mean to search engine ranking and the industry of SEO Consulting?  What do the terms mean to you and me?

With websites competing fiercely for top rankings in the search engines, companies are looking to hire the best search engine optimization consultants to help them to rank better, drive more qualified traffic, and ultimately make more money.

Since search engine optimization is highly competitive, search engine optimization consultants are implementing innovative formulas to get their clients faster and better results.

Gone are the days when SEO Consulting was purely based on website design, development, keyword research and meta tags. Today, companies want and need instant results. They want their websites to be found by qualified consumers and at the same time they want to use their web presence to drive public relations efforts. All of these expectations have opened doors to more innovative ideas… and companies. Rostin Reagor Smith is a pioneer in the SEO consulting world. We have introduced SMO, Social Media Optimization, into the SEO SEM formula.

Social Media Optimization, SMO, uses social media, online communities and community websites to generate  publicity. SMO methods include; adding RSS feeds, social news buttons and blogging. Although social media optimization is related to SEM, its primary difference is that it focuses on driving traffic from sources other than search engines, thus creating a push/pull scenario to bring consumers to websites. For example, a company wishing to educate teenagers on the hazards of smoking would have a hard time getting a fifteen year old to type in “stop smoking” on Google. That company would be much more effective if it went into a social community such as myspace and presented their message there with an end result of bringing the teenager to their website.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous world wide web. The rules are different online and Online Reputation Management is becoming even more important.

By combining SEO, SEM, SMO and ORM Rostin Reagor Smith is taking SEO Consulting to a higher level. These extra initiatives yield significant results and have become a major differentiator between our clients and their competition.

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• Social Marketing, Web 2.0: The SEO Secret? (rostinreagorsmith.com)

The key to higher search engine ranking can be found through this search engine marketing formula. Over the next 10 days, we are going to post ten free steps in a formula which will help you reach top page ranking on Google and rapidly reach higher search engine ranking. SEO Consultants and search engine marketing experts try to keep these tools a secret, to maintain high search engine ranking for their online products or services.

Over the next 10 days, Rostin Reagor Smith is going to show you how to rank on your own, with free search engine marketing tools. If you are marketing products online, you cannot afford to miss this. Read on and you will find free steps to take to reach higher search engine ranking and rank in top first page listings on Google.

Why is it important to rank in search engine results and most importantly to rank in Google? 67% of online searches for information are done on Google. 98% of business to business buyers are searching on Google. If you are looking to sell products or services to consumers or businesses, your website must be found in search engine results. You can pay for the listings with Google Adwords or you can read on to find free ways to reach top first page rankings in search engines. Follow these steps and you will rank.

#1 Subscribe to this feed and you will have access to the Search Engine Marketing Experts at Rostin Reagor Smith, who will share the SEM SEO Expert Formula. The sooner you learn about new trends in SEO and SEM, the easier it will be to reach top search engine ranking. You can choose to receive the next 9 steps for higher search engine ranking through this RSS Feed in email, Google reader, or various other social media and web 2.0 applications.

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• The Secret to Higher Search Engine Ranking is Found Here. (semseoexpert.livejournal.com)
• SEM Expert Formula Includes Work to Rank Higher in Search Engines (seoexpertformula.wordpress.com)
• SEO SEM Experts Secret Formula to Higher Search Engine Ranking (rostinreagorsmith.com)

In SEO (search engine optimization) and SEM (search engine marketing) could there actually be a formula? It is possible to combine expert theories on the subject of search engine marketing and find a formula that works….for today that is? In search engine optimization, there are no secrets.  To rank higher in search engines and drive quality traffic to your site, you will spend some time marketing your online product. Search engine marketing formulas used by the SEO and SEM Experts work if you are willing to work.  It is that simple.  Work the following SEO SEM Expert Formula and you will get ranked with the search engines, drive quality business to your company and be able to manage your company’s reputation in the process.

This formula is used by others online, who are successful because they are willing to work. These SEM SEO Experts achieve higher search engine ranking, drive quality business, manage corporate public relations efforts and online reputation, and profit online. Simply put: these internet marketing professionals make money online.

1. Get ranked in search engines.

2. Drive quality online business.

3. Manage your online reputation

4.  Profit now and in years to come.

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• SEO Consultants Introduce Social Marketing, SEM, and Web 2.0 into Public Relations (rostinreagorsmith.com)

True to business profit, these SEM SEO Experts understand the core of online marketing.  Rostin Reagor Smith defines Search Engine Marketing. Unique to the world of SEO Consulting, we are strategists who understand online behavior. We apply our knowledge of the online world to reach the people who will respond and ultimately bring business, sales and profit to our clients.

Rostin Reagor Smith has refined the SEM SEO Expert Formula. It ranks in search engines, drives qualified buyers and profit to business. Our clients work with us because we make them money.

In the ever changing space of search engine rankings, we find trends in what we like to call a formula. A formula as we know it is associated to a mathematical equation, which in the case of search engine rankings and Alexa rankings, is not something that is ever going to be made public. Search engine marketers have been debating trends on the subject since the Internet’s inception. The formula is an everlasting debate.

Discussions like the one that follows can be found on Internet Marketing forums, comments on blogs, and abundantly, over web 2.0 platforms and social media. This question was recently posed to me:

Does the Alexa ranking impact search results? To my knowledge it doesn’t.

It’s only an indicator that doesn’t in reality mean much.

In your case it does because you’re focused on valid keywords.

My answer:

Who knows what the actual formula is in search engine rankings?  Search Engine Marketers, SEM SEO Experts have been debating this question for years. I believe the strongest part of the Alexa ranking formula is associated to traffic and the secondary is associated to search engine ranking and backlinks: There is definitely a relationship to the Alexa ranking there.

Alexa also includes domain age as a factor. However we have rapidly ranked sites into higher Alexa rankings, which indicates domain age is not a strong link in the equation. I do not believe the search engines look to Alexa ratings as a large percentage of the search engine ranking equation.

Search engines are mostly concerned with serving the highest quality content to users, and the strongest link in that equation would be backlinks and valuable site content. Alexa and search engine ranking have that in common: They are both looking for backlinks and valuable site content. Serve valuable content and you shall rank… for today.

Someone recently debated the fact that their SEO SEM formula was - and should remain a secret.

There are no secrets in secrets in SEO and SEM. It is all out there for us to learn. We just have to be around long enough and work hard enough to apply the SEM strategies.. The real secret is held in the search engine ranking formula. That is the real secret.

Alexa Rankings Formula is listed here.

The SEO SEM Formula to rank higher in search engines is driven by social marketing, web 2.0, but when did it become crucial to the public relations effort? As soon as corporate marketing and public relations budgets came out this year, marketing and public relations executives began to find ways to stretch budgets. If you are depending on an income in marketing or public relations, you cannot afford to ignore this. We will show you how to use search engine marketing and this formula for search engine optimization to monitor your public relations effort.

SEO Consulting was once a small portion of the search engine marketing budget, but has become a major line item in the public relations budget. Top firms are hiring social marketing and media professionals to not only monitor, but to drive public relations efforts for the small business to the fortune 500.

The fact is that there are many companies out there who still believe internet marketing should only be in the marketing budget to target the 18-34 year old consumer market. At the most, some believe SEO and SEM should only drive internet marketing efforts to target consumer buyers. Not only is the internet and Web 2.0 specifically, the medium to drive business for B2B marketing efforts, social media is the medium to build and manage a brand.

SEO Consultants and Social Marketing / Media Experts are filling Keynote Speaker Roles. Recently, at marketing summits for Cisco Systems, corporate marketers witnessed multiple presentations on the subjects of SEO, SEM, Web 2.0 and how to apply social marketing to their efforts to reach business to business technology clients.

To follow are a few free social media applications to use in both management and monitoring of internet marketing efforts for marketing and public relations efforts. The practice of managing Search Engine Optimization, Search Engine Marketing, and social marketing efforts can be found in this SEM SEO Expert Formula. Apply it to public relations and you will receive exponential return. Leave it out of your plan and your competitor may adopt these SEM practices and benefit from them. Use social marketing and the following resources to increase return on public relations efforts, through increased lead generation, customer retention, and brand management.

Social Marketing and Social Media: Manage Your Online Reputation Here.
Rostin Reagor Smith, Inc. SEO SEM Expert Formula
The Social Marketing Spot
Back Type
Google Blog Search
Google Alerts
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Technorati

SEO SEM Blog Catalog

SEO or Search Engine Optimization, SEM or Search Engine Marketing, Social Marketing. What does it all mean to you? How does it affect your business, both online and in your traditional marketing efforts? Stay informed through the following links and you realize the impact social marketing has on SEO, SEM, and what most of our clients call online profit.

Social Marketing, Web 2.0, social networks, RSS feeds, video and audio pod casts all are impacting marketing and public relations efforts in business. It is our prediction that over the next year, clients using this SEM SEO Expert Formula will reduce public relations budgets. This search engine optimization strategy impacts public relations efforts at an increased benefit to the client. The costs are lower and the results are greater in proper use of these SEO, SEM formulas, which use social marketing and web 2.0 applications to allow companies to directly communicate with their customers.

SEM SEO Expert Formula Updates: Learn how you can benefit from these new search engine optimization strategies:

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SEM SEO Experts Debate the Topics of search engine optimization and search engine marketing formulas.  The ever changing industry of search engine marketing experts share ideas to higher search engine ranking.  Don’t miss these Free Updates on Search Engine Marketing.  Learn the newest SEM SEO Expert Formulas Here.