Reverse SEO has become critical for all types of organizations. It has never been
easier for your customers, competitors, and employees to publish items online that
can have a damaging impact upon your business. If those items gain exposure in
Google, Yahoo!, and other major search engines, their effects can last for years.
Regardless of whether you operate a small firm with less than ten employees or a
multi-billion dollar company, bad publicity can decimate your business.

This post will introduce you to the fundamentals of reverse SEO. We’ll explain
how it works and the advantages of using it. We’ll also describe a seldom talked
about strategy of leveraging reverse SEO as a preventative approach to online
reputation management (ORM). You’ll discover why many companies are rushing to
search engine optimization specialists to enlist their help for damage control. If
you are not currently using reverse SEO to limit the effects of bad publicity, your
company may be vulnerable.

How Reverse Search Engine Optimization Works

Google ranks pages based on several criteria. One of its organic algorithm’s ranking
parameters is a website’s authority within its space. The more authority a site has,
the easier it is for a page on that site to rank well and control its position. When
an authoritative page carries bad publicity about your company, it can gain exposure
to a wide audience. This is the problem that reverse search engine optimization
resolves.

Reverse SEO specialists have a number of tools at their disposal they can use to
suppress bad publicity in the search engines. First, they’ll analyze the authority
of high-ranking pages that speak negatively of your business. Then, they’ll
formulate a strategy to push those pages into the depths of the search engines’
organic listings, limiting their visibility.

Long-Term Advantages Of Reverse SEO

A single unsatisfied customer can create havoc for your company by spreading
deceptive stories of poor service or shoddy workmanship. Similarly, one resentful
employee can anonymously unfurl a string of damaging diatribes. If such stories and
diatribes are merely told to another person, their effects are limited and
temporary. By contrast, if they are published online and gain exposure in Google,
they can have disastrous results for your business.

This type of negative press tends to gain a groundswell of momentum, regardless of
its accuracy. By suppressing these pages in the search engines, reverse SEO allows
you to control the effects of bad publicity. It helps you to smother the flames
before they grow out of control.

Reverse SEO: The Preemptive Strike

Most companies launch a reverse SEO campaign after bad publicity has already crept
toward the top of Google’s organic listings. That is a reactive approach. The
problem is that high-ranking pages with negative press tend to generate inbound
links. Those links further strengthen the pages’ positions. As a result, they become
more difficult to suppress.

You can use reverse SEO as a preventative measure. By launching a campaign that
controls the top organic positions, you can prevent negative publicity from gaining
exposure in the first place. In effect, you can insulate your company from the whims
and machinations of frustrated customers, unhappy employees, and deceitful
competitors.

Is Reverse SEO An Essential Cog Of Search Engine Marketing?

Search engine marketing (SEM) increases your company’s exposure within your space.
On its own, an SEM campaign can deliver staggering results that translate directly
to your business’s bottom line. However, bad publicity can disrupt even the most
formidable of search engine marketing campaigns.

Reverse SEO is a vital component of any SEM effort. It protects the integrity of
your search engine marketing campaign and supports its growth. The same tools that
can be used to control the top positions in Google and prevent negative press from
gaining traction can seed inbound links to your website. This creates a well-rounded
SEM campaign that is potent on multiple fronts.

Damage Control And Online Reputation Management

If your company enjoys exposure on the internet, whether from social networking
sites, professional online trade journals, or broad media, online reputation
management is important. The number of authoritative websites that your customers,
employees, and competitors can use to spread negative press about your business is
increasing. Making matters worse, many journalists have become lax in sourcing their
stories. ORM and reverse SEO can work seamlessly together to control the spread of
bad publicity.

Negative press does not need to be accurate in order to rank well in Google. That makes reverse SEO more critical for your company than ever.

Receive a free reverse SEO evaluation and begin to take control of your company’s online reputation today.

Reverse SEO has become one of the most effective strategies for pushing down bad publicity within the search engines’ organic listings.  It is an online reputation management tool of SEO consultants who manage public relations online.  Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. Still others post untruthful reports about companies simply to cause mischief. The problem is that these blogs, pages, and reports can start ranking well in Google and Yahoo.

Reverse SEO can be used to suppress any negative publicity that targets your company in the organic listings. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. In today’s article, we’ll explain the potentially devastating effects of negative press and how reverse SEO can help you manage your company’s public relations online. We’ll also describe what you can expect when you work with an experienced SEO consulting service.

Why Reverse SEO Tactics Are Used

The reason to use reverse SEO is based upon current societal trends. Many of your customers are likely to research your company on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business.

For example, a disgruntled employee can start an anonymous blog vilifying your company. An unsatisfied customer can post a less-than-honest story about your business on ripoffreport.com. Your competitors can do the same. The reputations of more than a few companies have been decimated in this way.

When prospective customers find these pages on the search engines, they give them unwarranted credibility. Reverse SEO minimizes the damage. Studies have shown that a large majority of searchers never venture onto the second page of listings. Of those who do, a small fraction progress to the third page. By pushing negative publicity off the first page of Google’s listings, a reverse SEO strategy removes them from sight.

Reverse Search Engine Optimization Curbs Negative Publicity

Negative publicity, if left unchecked, gains momentum in the search engines. Highly-ranked pages attract links. As inbound links increase to these pages, they become harder to remove. This is why it is important to launch a reverse SEO campaign as soon as bad press emerges, if not beforehand. By suppressing negative pages quickly, you can prevent them from gaining traction. Cut off from a supply of links, they will eventually submerge into the depths of the search engines’ listings.

The Basic Strategy Of Reverse SEO

In the same way that a search engine optimization project requires a refined approach, a reverse SEO campaign should also follow a rigid formula. The basic strategy relies upon a network of authoritative sites to control the first page of organic listings for your company’s name. That includes article and press release syndication, capturing keyword-rich subdomains on authoritative blog sites, and carefully using social networking properties. There are also a number of formidable online tools that can be used to further support your reverse SEO efforts.

By leveraging the ranking ability of these authoritative sites for your company’s name, you can control the first page of organic listings. That pushes negative press downward beyond your customers’ field of view.

The Positive Effects Of Reverse SEO Require Time

It’s worth emphasizing that a reverse SEO campaign takes time to gain momentum. Even though you will be leveraging authoritative sites that rank more quickly than other properties, controlling the first page of Google is not an overnight process. However, once these sites climb to the top positions, they are incredibly difficult to remove. Their ranking ability does not guarantee immediate results, but results tend to last over the long run. That means future attempts to attack your company with negative publicity will be forced to climb a much higher wall to do so. In effect, your business will be insulated.

Working With A Reverse SEO Consulting Service

The full-service SEO agency with whom your company works will already have a honed strategy for deploying a reverse SEO campaign. They will maintain a list of authoritative sites that are groomed for your circumstances. They’ll research your website’s position in the search engines as well as the positions of any negative press that currently populates the organic listings. Rather than pursuing reverse SEO methods that are unethical and thus, have only short-term results, they will use principled tactics that prevent bad publicity from gaining traction in the future.

Reverse SEO is becoming a popular method for minimizing the damage from complaints and negative reports, whether they are valid or not. In fact, a growing number of companies are relying upon reverse SEO tactics as a preemptive strategy for managing their public relations online.

SEM SEO experts of today have modified the practices of SEO Consulting firms of yesterday to offer techniques to their clients which are ranking higher with the search engines.  These new techniques are providing higher search engine ranking because they offer search engine users the quality content for which they are requesting information.  We are not only learning from the mistakes of our industry’s past, but the evolution of these new practices of SEO consulting professionals is providing a higher quality online experience.

Rostin Reagor Smith recently joined the social media debate on proposed FTC guidelines for social media content.  Companies, such as Rostin Reagor Smith are hired by brand managers and marketers to develop online brands through social media marketing efforts.   The proposed FTC guidelines on social media blog and comment posts will not affect Rostin Reagor Smith practices or results of our SEM SEO consultants.  The practices we use for management of public relations online will be enhanced by enforcement of regulations within the field of social media marketing.

Once again, the Internet Marketing industry is making strides to provide users with quality online content.  Just as news and magazine print made the evolution to mark advertisements as such within editorial content, regulations are placing guidelines within social media content.  Basically, if a company is posting blogs and comments within social media content, on behalf of another company, regulators are requesting that consumers should be made aware of the fact that the comments and blogs are not being written by other consumers, but are actual advertisements and promotional content.

These new guidelines leave room for interpretation, which is where the social media debate is established.  The FTC is interested in establishing guidelines to ensure that advertising does not make its way into online editorial content and that companies are held responsible for claims they are making which may or may not directly affect the public.  What they are attempting to regulate is known by the industry as Sponsored Conversation.

Sponsored Conversation has migrated to the online marketing space through social media content.  It is paid editorial content.  Sponsored Conversation was originally established as grass roots marketing efforts of the large corporation to the small business marketer.  It is cost effective and offers brand managers an avenue of direct communication with the consumer. It is also used in public relations online to manage online brands and increase consumer interest of products and services.  Sponsored Conversation is used in online reputation management and reverse SEO.

The migration of practices including questionable ethics in Sponsored Conversation is what initiated the new guidelines.  A few large social media marketing campaigns including political campaigns have used substandard guidelines within their efforts.  They have paid for placing mass comments within social media to divert the path of the conversation, enabling a positive spin to benefit the company or paying organization.

Company executives, brand managers, and politicians justify their practice by what guidelines offline media have also established.  We used the example of newsprint to make the analogy clear, but there are many examples which allow the lines of ethics to move.  The practice of product placement in movies and television, promotional sponsorships including celebrity clothing and product sponsorships establish some of the gray lines.  When is the last time our favorite golfer mentioned his clothing sponsorship on the 18th green or our favorite actor stopped a scene in a movie to establish that the product placed in the scene was actually a paid sponsorship?  So the debate continues, with reasonable question.

The practices used within the SEM SEO Formula include Sponsored Conversation to enable companies to directly communicate with the consumer.  Those practices are above board.  The consumer knows who is speaking to them.  Just as they do in offline sponsorships and product placement.

Social Media Marketing includes Article Marketing, Social Network Marketing, and creation of blog content, which are used to educate consumers on specific products or services. The practice also includes many bookmarking and tagging sites which allow social networking of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests.

Social media marketing strategies work in every vertical market, for B2B marketing, consumer marketing and non profit organizations. In economic times we find today, social marketing applications are crucial to the overall marketing strategy and are necessary to engage customers to act in the very competitive markets.

A portion of the SEM SEO Expert Formula and what we use in best practices of search engine marketing will not be affected by the FTC guidelines.  The industry will be affected and driven to what will once again establish practices to offer the online consumer the highest quality content.

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• SEO with Social Marketing and Web 2.0 (rostinreagorsmith.com)

Social media optimization (SMO) is gaining momentum in SEO Consulting.  MySpace, Facebook, Twitter, and similar properties that form the springboard for communities of like-minded consumers have reached a tipping point. Once a novelty, they have quickly dominated popular media. In the process, they have become the focus of social media optimization.

One of the reasons social media optimization has gained significant traction with companies is because it provides a unique marketing channel. Rather than depending solely upon traffic generated from specific search queries on Google and Yahoo!, a site can be positioned to enjoy a grassroots - and often, viral - marketing momentum. But, the strategy is not without challenges. To that end, here are the four basic tenets for a savvy social media optimization (SMO) campaign.

Encourage Community Links

Consumers are starved for compelling content. Blog posts, videos, white papers, and news feeds that inform or entertain (ideally both) are perfectly positioned to attract attention. Once such content is discovered, entire communities descend upon it and spread the word. As a result, a company’s exposure and link profile can expand rapidly. Community links are one of the underpinnings of an effective social media optimization campaign. As the members of a community spread the word, inbound links grow. And with it comes a growth in organic traffic.

Leverage Tags And Bookmarks

When sharing content with others in their community, people will always gravitate toward the path of least resistance. In the context of social media optimization (SMO), leveraging tags and bookmarks from popular social networking sites is critical. There is no shortage of plugins and scripts that allow your audience to share your content with a single click. Whether “tweeting” to their thousands of Twitter followers or seeding your content on YouTube, Flickr, or Facebook, these tags and bookmarks can help trigger a groundswell of exposure.

Identify The Best Opportunities

Not every social media site offers the same potential for a social media optimization project. Some sites cater to a younger audience. Other sites cater to a professional audience. The key is to properly isolate the target community given a company’s product line. For example, a financial services company geared toward high net worth individuals would find limited success on MySpace. On the other hand, a social media optimization (SMO) campaign that targeted professional communities on LinkedIn might be more appropriate.

Integrate Social Media Optimization

The advantages of a social media optimization project, while significant, often distract companies from leveraging SEO, SEM, and ORM. It’s important to realize that effective online promotion is a confluence of all strategies. Not only does each use a different route to increase a company’s exposure, traffic, and sales, but all blend seamlessly with one another. In effect, social media optimization (SMO) should be integrated as one of several best practices.

These basic tenets form the foundation of a social media optimization project. When crafted carefully, SMO can be used to gain access to communities that would otherwise lie beyond the reach of traditional marketing strategies.

SMO Experts in Social Media Optimization are found at Rostin Regor Smith.  Contact us today.

Hiring an SEO Consultant has become critical to the success of online business. As every industry has become more competitive online, business owners are struggling to expand their revenue. Search engine optimization offers a cost-effective solution. When executed properly, it can build your website’s exposure, increase your traffic, and improve your conversions. But, an effective search engine optimization campaign requires the trained proficiency of an experienced SEO consultant.

Many business owners have been surprised to learn that their own efforts have sabotaged their ability to rank competitively in Google’s organic listings. That problem is easy to avoid. Below, you’ll discover the four key advantages of hiring an SEO consultant.

#1 - A Comprehensive Approach

The search engine optimization landscape changes quickly. Achieving and maintaining a top ranking requires a careful approach that brings together several disciplines. It is no longer sufficient to stuff keywords onto pages. Similarly, link popularity has given way to link authority. Thematic content should be woven into web 2.0 properties. An SEO consultant will provide a comprehensive approach that integrates the most effective optimization techniques.

#2 - Clarity of Purpose and Goals

With each change in the search engines’ ranking algorithms, a new crop of rumors and speculative theories emerge. As a result, business owners unwittingly adopt search engine optimization methodologies that are based upon fallacies. They lead nowhere and poor organic rankings predictably follow. Experienced SEO consulting specialists have developed a keen sense for sensible strategies that yield long-term results. In effect, a skilled SEO consultant can cut through the noise and identify the most advantageous path toward a high ranking.

#3 - Increased Exposure And Traffic

The goal of an SEO consultant is to lift your website to the top organic rankings for your main keywords. In doing so, you’ll enjoy more exposure to your targeted audience. But, mere exposure is not enough. When your audience sees your site at the top of Google’s listings, they must be compelled to click through and visit. Search engine optimization experts realize that exposure without traffic offers little value. Part of an SEO consultant’s job is to bring that traffic to your site.

#4 - Access To Hard-Earned Expertise

Search engine optimization requires a blend of several refined skills. From SEO copy writing to thematic link building and from web 2.0 integration to social media marketing, SEO consulting is both art and science. Not only does it take years to develop these skills, but an effective SEO consultant realizes that algorithms change constantly. Keeping up with them is not a part-time endeavor; it requires dedication. When you hire an SEO consultant, you’ll gain access to their hard-earned expertise.

One of the main challenges for business owners who want to reach their audience online is to create a reliable funnel of search engine traffic. But, the days when search engine optimization could be performed quickly and simply are long gone. It is now a complex discipline incorporating multiple skills. By hiring an SEO consultant, you can tap into these skills and enjoy measurable, long-term results.

SEO consulting practices differ from one SEO Consultant to another. Hiring an SEO Consultant who uses optimal SEO practices can make the difference between high search engine ranking and not being found in search engine results. If you are marketing a website or are responsible for reviewing SEO Consultants or SEM Experts for your company, you cannot afford to overlook this information. Read this article and you will find the top 10 SEO practices to consider before hiring an SEO Consulting Firm.

1. Find an SEO Consultant with a proven track record of high ranking in search engines and make sure their clients are still ranking today. SEO Consulting practices of yesterday do not matter because the search engines’ considerations for higher search engine ranking change with time.
2. SEO, search engine optimization, is the practice of optimizing your site to be viewed as you intended by search engines and your online target audience. Hire an SEO Consulting firm which understands that your online market may differ from your offline market and that the demographics of that market may change as well. Find an SEO Consultant who understands your online market and the search engines will be more likely to find your site.
3. Your SEO Consultant should include SEM, search engine marketing, practices in their SEO consulting formula. SEM is a form of internet marketing used to promote websites by increasing their visibility in search engine results. It differs from search engine optimization and the SEO Consulting firms that use SEM provide benefits to their clients by obtaining higher search engine rankings. Hire an SEO firm that does not use SEM and your competitors will rank higher.
4. Find an SEO consulting services firm that uses social media marketing and web 2.0 content to provide higher search engine ranking for their clients’ websites. If the SEO consulting firm does not include social media, do not hire them.
5. If your SEO Consultant focuses on obtaining search engine rankings lower than the top 10, or past the first page listings in search engines, you are wasting your time. 89% of clicks on search engine results are made on the first page listings.
6. Hire an SEO Consulting firm that acknowledges a difference between organic ranking and paid keyword advertising. Achieving search engine ranking through paid keyword advertising is like turning a traffic faucet on and off. Pay and the traffic is there. Stop paying and it goes away. A professional SEO consulting firm will use best SEO consulting practices to rank your site on the first organic rank, which is number 4 in search results, within the most competitive paid keyword advertising categories. If a search engine user clicks on your organic listing, that visit to your website is free.
7. Find an SEO Consultant that has a history of ranking in the #1 position on Google. 42% of clicks that come from search engine results are made on the #1 position in Google search results. 67% of the online searches are done on Google. Rank in the number one position in Google and receive 42% of the traffic on that keyword. Rank organically and that traffic will not go away.
8. Make sure your SEO Consultant is using ethical practices to promote your website. If your SEO Consultant is using poor SEO consulting practices, black hat tactics, your URL could be banned from search engine results.
9. The best SEO Consultants focus on obtaining one way links back to your site to increase your website’s value to the search engines. If your SEO Consultant does not include backlinks in your SEO SEM plan, you will have a difficult time ranking in search engine results.
10. SEO Consulting firms using research that can be substantiated by hard numbers and statistics are the only companies worth your time. If your SEO Consultant cannot back up research with solid stats of daily visitors, competitive keyword data, and keyword advertising competition, you will not benefit from high search engine ranking. This data is accessible to professional SEO Consultants and should always be available to you, the client.

Before hiring an SEO Consulting services firm, ensure that your firm meets the criteria on this “Best SEO Consulting Practices List.” This is a best practices SEO Consulting Formula which includes an understanding of SEO (search engine optimization), SEM (search engine marketing), and also incorporates web 2.0 applications of social media marketing techniques as an additional way to rank your site higher in the search engines. Apply it and you will benefit from obtaining the highest organic search engine rankings and your results will be sustainable.

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• SEO Consultants Introduce Social Marketing, SEM, and Web 2.0 into Public Relations (rostinreagorsmith.com)

SEM SEO Experts are finding ways of establishing higher ranking in search engine results by serving quality content to search engine users. Over the past 10 years, search engine optimization techniques have evolved with the demand of the search engines to serve quality search engine results to users requesting information. That evolution has forced SEO Consulting Experts to develop new strategies for higher search engine ranking. These SEM SEO Experts have learned from the sins of the past and are achieving higher search engine rankings for their clients by avoiding black hat marketing techniques.

Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google.

Another tactic that backfired on SEM SEO Experts was the establishment of link farms. Over the past 10 years, and on many sites today, SEO Consultants are using link farms to establish higher search engine rankings for their clients. Considered by SEM SEO Experts as black hat marketing techniques, link farms are a bank of links on a page which is established without a relevant theme or associated content to the link farm page. Since SEO Consultants realized a large factor in search engine ranking depended upon the number of backlinks to their site, SEO Consulting firms of yesterday were allowing clients to establish links to any page online, regardless of the theme of the website. Today, SEM and SEO Exerts are finding ways to establish backlinks from relevant theme associated content. By establishing relevant links within a theme or category, a website will be perceived at a higher value to the search engines for that particular category. SEO Consultants of today are finding that a higher perceived value within a category by the search engines, gives a website the ability to rank higher in search engine results.

Pop-up advertising and Spam are black hat marketing techniques once used by SEO Consulting Firms to achieve higher search engine ranking. Today, search engines still use traffic as a factor in search engine ranking. However submission of identical content within comments on websites, creating identical pages linked to website content, or employing advertising companies to spam online users with pop up or pop under ads just to increase website traffic will no longer assist websites in higher search engine ranking. Quite the contrary, search engines are penalizing websites which employ these black hat techniques. The penalty for using spam techniques can be as minor as a lower value to the search engines and associated search engine ranking. The penalty of using black hat techniques can be as severe as delisting with search engines for 6 months or longer.

Studying history gives us the opportunity to learn from our predecessors. SEM SEO Experts today have modified the practices of SEO Consulting firms of yesterday to offer techniques to their clients which are ranking higher with the search engines. These new techniques are providing higher search engine ranking because they offer search engine users the quality content for which they are requesting information. We are not only learning from the mistakes of our industry’s past, but the evolution of these new practices of SEO consulting professionals is providing a higher quality online experience.

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• SEM SEO Expert Formula Works in Search Engine Marketing (rostinreagorsmith.com)

SEO, SEM, SMO, ORM:  What do all these terms mean to search engine ranking and the industry of SEO Consulting?  What do the terms mean to you and me?

With websites competing fiercely for top rankings in the search engines, companies are looking to hire the best search engine optimization consultants to help them to rank better, drive more qualified traffic, and ultimately make more money.

Since search engine optimization is highly competitive, search engine optimization consultants are implementing innovative formulas to get their clients faster and better results.

Gone are the days when SEO Consulting was purely based on website design, development, keyword research and meta tags. Today, companies want and need instant results. They want their websites to be found by qualified consumers and at the same time they want to use their web presence to drive public relations efforts. All of these expectations have opened doors to more innovative ideas… and companies. Rostin Reagor Smith is a pioneer in the SEO consulting world. We have introduced SMO, Social Media Optimization, into the SEO SEM formula.

Social Media Optimization, SMO, uses social media, online communities and community websites to generate  publicity. SMO methods include; adding RSS feeds, social news buttons and blogging. Although social media optimization is related to SEM, its primary difference is that it focuses on driving traffic from sources other than search engines, thus creating a push/pull scenario to bring consumers to websites. For example, a company wishing to educate teenagers on the hazards of smoking would have a hard time getting a fifteen year old to type in “stop smoking” on Google. That company would be much more effective if it went into a social community such as myspace and presented their message there with an end result of bringing the teenager to their website.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous world wide web. The rules are different online and Online Reputation Management is becoming even more important.

By combining SEO, SEM, SMO and ORM Rostin Reagor Smith is taking SEO Consulting to a higher level. These extra initiatives yield significant results and have become a major differentiator between our clients and their competition.

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• Social Marketing, Web 2.0: The SEO Secret? (rostinreagorsmith.com)

Backlinks are valued by search engines because they demonstrate a website’s value of category content.   Increased back links are linked to higher search engine ranking.  Therefore, if your website is going to be listed at the top position in search engine results, it must be linked to other websites of like content. The links are called backlinks and the like content is termed theme relevancy. Theme relevancy means that the site that places a link on their site, driving traffic to you, should be relevant or related to your sites theme. Ideally, the linking partner’s site would not compete with your website, but would complement what your site offers.

Quality back links are primarily found in one way links to your site. Increase one way links and the search engines will view your site as more valuable in search results because other websites view your content as valuable. A one way link is a link to another site without that site requiring your website to link back to it.

Quality backlinks are also relevant to page rank. When any site has a higher page rank, it is considered more valuable to search engine results, within a specific category. When the search engines submit results for a search engine keyword request, page rank is considered in the formula. The higher page rank the easier it is to reach top ranking in search engines. When a site has a higher page rank, it is considered to have more authority to the search engines.

When acquiring back links, there are some links to websites to avoid.Avoid the following backlinks, when working on link building:

Link Farms are websites which list links to many websites of different content. They are often found in affiliate marketing and pr release sites. If a site has content that is irrelevant to your core content, do not link to it. Linking to linkfarms will decrease your relevancy and value in search engine ranking. Large press release sites often use this format to provide links to press releases. Avoid mass distribution of press releases which include your website link within categories which are not relevant to your content.

Websites that have link pages, rather than providing links within content areas are viewed less valuable to search engines. Avoid linking to too many websites which list links on one page.

Links using the same descriptions are viewed by search engines as less valuable for search results and higher search engine ranking. Avoid linking to sites that will use the exact description of a page on your site as you have. Vary descriptions of your web pages on other website links to increase page rank and search engine ranking for your site.

Avoid too many reciprocal links. A reciprocal link is a backlink that requires you to place a link on your website in return. Although some reciprocal links are helpful in search engine ranking, because you are securing backlinks in the process of giving a reciprocal link, too many reciprocal links will decrease your value to search engines. When evaluating search engine ranking and page rank, the search engines view back links at a much higher value than reciprocal links.

Now that you know what to avoid, follow these steps to secure quality backlinks and increase search engine ranking, page rank, and drive quality traffic and transactions in the process. We know that in order to increase page rank, you need to have more quality links than your competitors. That is true, but it is only part of the search engine ranking formula. Search engines serve valuable content to their users. That is the first priority in search engine ranking. One of the ways the search engines have to gauge value of a website is the backlinks associated to that website.

Build a quality website that is very specific in content. Choose keywords that are relevant to that content and write content that is specific to those keywords. Remember, in order to rank higher in search engines, you must provide the most value to the search engine users. Provide quality content and you will rank in search engines with this portion SEM SEO Expert Formula:

Backlinks can be achieved through postings to article marketing sites, submitting comments and answers within social media sites, building content within social communities, and requesting backlinks to like content online. Follow these steps in search engine marketing and you will rank at the top of search engine results, increase search engine ranking, and drive quality traffic and transactions today and for years to come.