Video SEO is a largely overlooked search marketing strategy. Even as videos continue
to gain significant traction in the search engines’ natural listings, most companies
either ignore them, or remain completely unaware of their potency. That oversight
represents a valuable edge your company can use to leapfrog your competitors in the
organic rankings.

The strategy blends traditional search optimization tactics with a relatively new
platform. With the rise of YouTube, Revver, Blip, and similar video sites,
consumption patterns have driven the search engines to provide these sites with
greater ranking authority. As long as your primary objective is clearly established,
a video SEO campaign can have a dramatic effect on your exposure in Google, Yahoo,
and Bing.

In this article, we’ll explain why you should integrate video SEO into your current
search marketing strategy. We’ll also provide a few key ingredients that will help
you avoid potential pitfalls along the way. Lastly, you’ll learn what to look for
when choosing a video SEO company that can drive more traffic and higher
conversions.

How Video SEO Improves Your Search Exposure

Before Google released their Universal Search platform in May 2007, their natural
listings were dominated by text-based pages. Videos were rare in the top positions.
Universal Search changed the way Google displayed their primary index. Google,
Yahoo, and Bing now include entries from their respective video search platforms.
What’s more, popular video-sharing sites have been given higher ranking authority
and increased link weight (we’ll describe this latter point in a moment).

Video SEO gives you greater exposure in the search engines through two levers.
First, it caters to the algorithm used for Universal Search. By syndicating your
videos to authoritative video-sharing sites, you’ll enjoy more exposure through
their increased ranking authority. In effect, those sites will rank higher, drawing
more people to your videos.

Second, videos that are placed on your site (as opposed to syndicating them) attract
links - both directly and indirectly. As your videos gain popularity, direct links
will build naturally, pointing to the pages on your site that host the videos.
Indirect links will point from other sites whose owners have embedded your videos.
As a result, your inbound link profile will continue to grow and strengthen, lifting
your site higher within the search engines’ organic listings.

3 SEO Video Tips To Capture Higher Search Positions

Your video SEO campaign can only be effective if you recognize the limitations of
the search engines. First, their algorithms cannot read lips. In order to rank for
your target keywords, they must be available to the search engines’ spiders in text
form. If you’re placing videos on your site, optimize your titles and surrounding
text, and include an edited transcript of the video. If you’re syndicating them,
optimize your external titles and tags.

Second, focus on inbound links. An effective video SEO campaign relies on
contextually related links pointing from a wide breadth of sites. Videos that spark
a groundswell of attention - whether through entertainment, information, or
controversy - can achieve this easily.

Third, integrate a social media sharing component. You want viewers to share your
videos with their friends on Facebook. You want them to “Tweet” about your videos on
Twitter. You want them to bookmark your videos on Digg, Delicious, and StumbleUpon.
These social media sites can form the backbone of your video SEO campaign, driving
waves of inbound links to your site.

Key Factors In Choosing A Video SEO Company

Traditional search optimization is a mature strategy. SEO specialists have honed
their craft for more than a decade. By contrast, video SEO is still an evolving
science. Even though it leverages the core tenets of a traditional optimization
campaign, the rise of social media and video-sharing sites has infused video SEO
with enormous complexity. Hiring a video SEO company removes the need to keep up
with the roiling landscape. The key is using the right criteria to identify a
proficient firm.

A professional video SEO company should have an established track record that shows
a keen grasp of the search engines’ organic algorithms. That track record should
also demonstrate an ability to evolve as the algorithms change. Many search
optimization experts were completely unprepared for the debut of Universal Search.
By extension, so too, were their clients.

Leveraging Video SEO For More Traffic And Higher Conversions

A carefully executed video SEO campaign can sharply increase your exposure within
the search engine’s natural listings. When implemented as a key component of a
multi-pronged search marketing campaign, it can drive more targeted traffic to your
site. Targeted traffic translates into higher conversions. If you are not yet
leveraging video SEO for your site, your current organic rankings may be more
vulnerable than you realize.

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching a target audience,driving sales, & managing public relations online.. It boosts your company’s
exposure within your space; it compels your market to visit your website; it
positions your product as the solution to their problems. As a result, your sales
increase. Your revenue and profit swell. Your ROI rises. And your business enjoys
stronger branding and customer loyalty in the process.

Many of your competitors are already using SEM in an attempt to capture a larger
portion of your market. There has never been a better time to protect and expand
your territory. This article will explain why search engine marketing should be a
critical piece of your online marketing strategy. You’ll discover the value of
hiring an SEM expert versus forging a path on your own. We’ll also describe how SEM
PR and SEM social media tactics converge with SEO and PPC to produce a groundswell
of momentum.

Why Search Engine Marketing Is Critical

Search engine marketing blends SEO, pay-per-click advertising, and social media
strategies to give your company a higher level of visibility within the search
engines’ listings. But, visibility without sales is useless. And therein lies the
true value of SEM.

Your online marketing efforts must generate conversions in order to justify the
investment. Conversions might include a prospect buying your product, signing up for
your newsletter, or becoming your affiliate. It might include subscribing to a
continuity program that generates monthly revenue. Search engine marketing not only
allows your company to approach your audience, but it engages the conversation that
is already occurring in their mind. It compels action, which lifts your conversion
rate.

Is Hiring A Search Engine Marketing (SEM) Expert Necessary?

Every tactic that is leveraged within a comprehensive search engine marketing
deployment can be learned. The problem is, doing so is incredibly time-consuming.
The algorithms that govern the search engine’s organic rankings change constantly.
The major PPC platforms endure a seemingly endless string of upheavals. Social media
sites are still in their infancy; as they mature, so too, will the tactics required
to leverage them. Developing proficiency in each area of search engine marketing
takes an enormous amount of time.

An SEM expert will design a search engine optimization campaign that pushes your
website to the top rankings for your chosen keywords. They can also launch a
pay-per-click advertising campaign that further improves your exposure. Social media
marketing tactics can be integrated to dovetail with the rest of your search engine
marketing deployment. Even though you could launch these strategies on your own, do
you have the time to learn and apply them?

SEM PR: Melding Search Engine Marketing With Public Relations

SEM PR has its roots in search engine optimization. Years ago, online public
relations was managed largely through the creation and distribution of online press
releases. This is still effective today. These press releases gain traction in the
search engines’ organic listings. That builds your company’s brand while helping to
push negative publicity off the first page of results.

Today, online PR has been incorporated within a broader search engine marketing
context that includes SEO, PPC, and online reputation management (ORM). For example,
a press release can be distributed online in order to gain traction within the
natural listings. Then, a PPC campaign can be launched to direct your audience to
the press release on your website. Links can be placed throughout the page to other
positive coverage. The more points of exposure, the less likely negative press will
penetrate the top rankings in the search engines. This is a core element of ORM and
by extension, search engine marketing.

Leveraging SEM Social Media Optimization For A Competitive Edge

Social media sites began to enjoy ranking authority in the major search engines a
few years ago. That authority has only increased over time, making social media an
important cog in search engine marketing. This is the reason SEM social media
optimization has become critical for companies that need to reach niche markets.

By establishing a presence on the top social media sites, a search engine marketing
agency can develop multiple entry points in the organic listings. That increases
your exposure to your audience. It also prevents bad press from infiltrating the top
listings for your keywords. These advantages converge to deliver a competitive edge
for your company.

The Value Of Hiring A Professional SEO Marketing Consultant

Time is the most valuable commodity of all. Once it expires, it cannot be retrieved.
This is why a growing number of companies - including your competitors - are opting
to hire a professional SEO marketing consultant. They realize that search engine
marketing strategies are complex. The learning curve is steep. What’s more,
deploying SEO, PPC, and SMO tactics poorly can do far more harm than good. Precision
in execution is critical.

If you have already mastered each of the strategies that make up search engine
marketing, and have a refined system through which to deploy them, you may not need
an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider
contacting a search engine marketing specialist today.

What is reverse search engine optimization? Is that even a real thing, or just some sort of search engine marketing they practice on Bizarro World?

Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse search engine optimization means doing the opposite, and pushing negative press and negative reviews further down the search engine results.

Use reverse search engine optimization when your company or brand has been lambasted in the online world, and that negative review is showing up at the top of the Google search results. Reverse search engine optimization pushes the negative pages down in the ranking, but doesn’t necessarily put your page at the top.

We have a friend who once had a very unpleasant experience with his personal bank, and blogged about the experience. For months afterward, if you were to Google the name of that bank — and it was a small one, so it’s not like you were spoiled for choices — his post was the #1 result. Even now, it still appears in the top ten. But if the bank were to practice a little reverse search engine optimization, they could have that problem solved in no time.

What about when customers are Googling your name or products, but your competitor’s name is showing up at the top? While you have to admire the other guy’s online reputation management, it can be aggravating when you’re selling roses, but your competition’s tulips keep popping up instead. While you can hope and pray that the other jerk goes out of business soon, you’re better off trying a little reverse search engine optimization instead. It’s cheaper, easier, and doesn’t cost other people their livelihoods. (On the other hand, anything that happens to them after your reverse search engine optimization is just a bonus.)

Search engine marketing experts tell us that most people don’t visit the second or third page of results. So the goal behind reverse search engine optimization is to push a negative review like that off of the first page, and possibly into the fourth or fifth page.

So what are some reverse search engine optimization techniques? What can you ETHICALLY do to make sure your bad press or your competition’s results are being pushed farther down the search page?

The biggest weapon in our reverse search engine optimization arsenal: start blogging. Search engines love blogs, because they provide fresh content. And the more fresh content you have, the higher you place in the search engine results. Publish a new blog post at least two or three times a week (10 times a month).

Another reverse search engine optimization technique is to write press releases filled with your search engine marketing terms. If you sell roses in Chicago, write press releases about roses in Chicago. It helps search engines find your content useful, which boosts you up in the rankings, and pushes the other websites down.

Leaving comments in other websites is another reverse search engine optimization practice. By leaving comments on other blogs, discussion forums, and social networks with links that point to your blog posts, you tell the search engines your blog is important. If you find a blog about removing thorns from roses, leave useful comments like “I wrote about five ways to safely remove thorns on my own blog,” and then link it to your blog.

Finally, joining social networks is another great reverse search engine optimization method. Believe it or not, search engines will even post results from Facebook, MySpace, and YouTube in their search results. So don’t forget to include valuable content (including keywords) on these other sites, which will then start appearing on the top search pages.

SEM SEO Experts are finding ways of establishing higher ranking in search engine results by serving quality content to search engine users. Over the past 10 years, search engine optimization techniques have evolved with the demand of the search engines to serve quality search engine results to users requesting information. That evolution has forced SEO Consulting Experts to develop new strategies for higher search engine ranking. These SEM SEO Experts have learned from the sins of the past and are achieving higher search engine rankings for their clients by avoiding black hat marketing techniques.

Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google.

Another tactic that backfired on SEM SEO Experts was the establishment of link farms. Over the past 10 years, and on many sites today, SEO Consultants are using link farms to establish higher search engine rankings for their clients. Considered by SEM SEO Experts as black hat marketing techniques, link farms are a bank of links on a page which is established without a relevant theme or associated content to the link farm page. Since SEO Consultants realized a large factor in search engine ranking depended upon the number of backlinks to their site, SEO Consulting firms of yesterday were allowing clients to establish links to any page online, regardless of the theme of the website. Today, SEM and SEO Exerts are finding ways to establish backlinks from relevant theme associated content. By establishing relevant links within a theme or category, a website will be perceived at a higher value to the search engines for that particular category. SEO Consultants of today are finding that a higher perceived value within a category by the search engines, gives a website the ability to rank higher in search engine results.

Pop-up advertising and Spam are black hat marketing techniques once used by SEO Consulting Firms to achieve higher search engine ranking. Today, search engines still use traffic as a factor in search engine ranking. However submission of identical content within comments on websites, creating identical pages linked to website content, or employing advertising companies to spam online users with pop up or pop under ads just to increase website traffic will no longer assist websites in higher search engine ranking. Quite the contrary, search engines are penalizing websites which employ these black hat techniques. The penalty for using spam techniques can be as minor as a lower value to the search engines and associated search engine ranking. The penalty of using black hat techniques can be as severe as delisting with search engines for 6 months or longer.

Studying history gives us the opportunity to learn from our predecessors. SEM SEO Experts today have modified the practices of SEO Consulting firms of yesterday to offer techniques to their clients which are ranking higher with the search engines. These new techniques are providing higher search engine ranking because they offer search engine users the quality content for which they are requesting information. We are not only learning from the mistakes of our industry’s past, but the evolution of these new practices of SEO consulting professionals is providing a higher quality online experience.

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Backlinks are valued by search engines because they demonstrate a website’s value of category content.   Increased back links are linked to higher search engine ranking.  Therefore, if your website is going to be listed at the top position in search engine results, it must be linked to other websites of like content. The links are called backlinks and the like content is termed theme relevancy. Theme relevancy means that the site that places a link on their site, driving traffic to you, should be relevant or related to your sites theme. Ideally, the linking partner’s site would not compete with your website, but would complement what your site offers.

Quality back links are primarily found in one way links to your site. Increase one way links and the search engines will view your site as more valuable in search results because other websites view your content as valuable. A one way link is a link to another site without that site requiring your website to link back to it.

Quality backlinks are also relevant to page rank. When any site has a higher page rank, it is considered more valuable to search engine results, within a specific category. When the search engines submit results for a search engine keyword request, page rank is considered in the formula. The higher page rank the easier it is to reach top ranking in search engines. When a site has a higher page rank, it is considered to have more authority to the search engines.

When acquiring back links, there are some links to websites to avoid.Avoid the following backlinks, when working on link building:

Link Farms are websites which list links to many websites of different content. They are often found in affiliate marketing and pr release sites. If a site has content that is irrelevant to your core content, do not link to it. Linking to linkfarms will decrease your relevancy and value in search engine ranking. Large press release sites often use this format to provide links to press releases. Avoid mass distribution of press releases which include your website link within categories which are not relevant to your content.

Websites that have link pages, rather than providing links within content areas are viewed less valuable to search engines. Avoid linking to too many websites which list links on one page.

Links using the same descriptions are viewed by search engines as less valuable for search results and higher search engine ranking. Avoid linking to sites that will use the exact description of a page on your site as you have. Vary descriptions of your web pages on other website links to increase page rank and search engine ranking for your site.

Avoid too many reciprocal links. A reciprocal link is a backlink that requires you to place a link on your website in return. Although some reciprocal links are helpful in search engine ranking, because you are securing backlinks in the process of giving a reciprocal link, too many reciprocal links will decrease your value to search engines. When evaluating search engine ranking and page rank, the search engines view back links at a much higher value than reciprocal links.

Now that you know what to avoid, follow these steps to secure quality backlinks and increase search engine ranking, page rank, and drive quality traffic and transactions in the process. We know that in order to increase page rank, you need to have more quality links than your competitors. That is true, but it is only part of the search engine ranking formula. Search engines serve valuable content to their users. That is the first priority in search engine ranking. One of the ways the search engines have to gauge value of a website is the backlinks associated to that website.

Build a quality website that is very specific in content. Choose keywords that are relevant to that content and write content that is specific to those keywords. Remember, in order to rank higher in search engines, you must provide the most value to the search engine users. Provide quality content and you will rank in search engines with this portion SEM SEO Expert Formula:

Backlinks can be achieved through postings to article marketing sites, submitting comments and answers within social media sites, building content within social communities, and requesting backlinks to like content online. Follow these steps in search engine marketing and you will rank at the top of search engine results, increase search engine ranking, and drive quality traffic and transactions today and for years to come.

The key to higher search engine ranking can be found through this search engine marketing formula. Over the next 10 days, we are going to post ten free steps in a formula which will help you reach top page ranking on Google and rapidly reach higher search engine ranking. SEO Consultants and search engine marketing experts try to keep these tools a secret, to maintain high search engine ranking for their online products or services.

Over the next 10 days, Rostin Reagor Smith is going to show you how to rank on your own, with free search engine marketing tools. If you are marketing products online, you cannot afford to miss this. Read on and you will find free steps to take to reach higher search engine ranking and rank in top first page listings on Google.

Why is it important to rank in search engine results and most importantly to rank in Google? 67% of online searches for information are done on Google. 98% of business to business buyers are searching on Google. If you are looking to sell products or services to consumers or businesses, your website must be found in search engine results. You can pay for the listings with Google Adwords or you can read on to find free ways to reach top first page rankings in search engines. Follow these steps and you will rank.

#1 Subscribe to this feed and you will have access to the Search Engine Marketing Experts at Rostin Reagor Smith, who will share the SEM SEO Expert Formula. The sooner you learn about new trends in SEO and SEM, the easier it will be to reach top search engine ranking. You can choose to receive the next 9 steps for higher search engine ranking through this RSS Feed in email, Google reader, or various other social media and web 2.0 applications.

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In SEO (search engine optimization) and SEM (search engine marketing) could there actually be a formula? It is possible to combine expert theories on the subject of search engine marketing and find a formula that works….for today that is? In search engine optimization, there are no secrets.  To rank higher in search engines and drive quality traffic to your site, you will spend some time marketing your online product. Search engine marketing formulas used by the SEO and SEM Experts work if you are willing to work.  It is that simple.  Work the following SEO SEM Expert Formula and you will get ranked with the search engines, drive quality business to your company and be able to manage your company’s reputation in the process.

This formula is used by others online, who are successful because they are willing to work. These SEM SEO Experts achieve higher search engine ranking, drive quality business, manage corporate public relations efforts and online reputation, and profit online. Simply put: these internet marketing professionals make money online.

1. Get ranked in search engines.

2. Drive quality online business.

3. Manage your online reputation

4.  Profit now and in years to come.

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True to business profit, these SEM SEO Experts understand the core of online marketing.  Rostin Reagor Smith defines Search Engine Marketing. Unique to the world of SEO Consulting, we are strategists who understand online behavior. We apply our knowledge of the online world to reach the people who will respond and ultimately bring business, sales and profit to our clients.

Rostin Reagor Smith has refined the SEM SEO Expert Formula. It ranks in search engines, drives qualified buyers and profit to business. Our clients work with us because we make them money.

In the ever changing space of search engine rankings, we find trends in what we like to call a formula. A formula as we know it is associated to a mathematical equation, which in the case of search engine rankings and Alexa rankings, is not something that is ever going to be made public. Search engine marketers have been debating trends on the subject since the Internet’s inception. The formula is an everlasting debate.

Discussions like the one that follows can be found on Internet Marketing forums, comments on blogs, and abundantly, over web 2.0 platforms and social media. This question was recently posed to me:

Does the Alexa ranking impact search results? To my knowledge it doesn’t.

It’s only an indicator that doesn’t in reality mean much.

In your case it does because you’re focused on valid keywords.

My answer:

Who knows what the actual formula is in search engine rankings?  Search Engine Marketers, SEM SEO Experts have been debating this question for years. I believe the strongest part of the Alexa ranking formula is associated to traffic and the secondary is associated to search engine ranking and backlinks: There is definitely a relationship to the Alexa ranking there.

Alexa also includes domain age as a factor. However we have rapidly ranked sites into higher Alexa rankings, which indicates domain age is not a strong link in the equation. I do not believe the search engines look to Alexa ratings as a large percentage of the search engine ranking equation.

Search engines are mostly concerned with serving the highest quality content to users, and the strongest link in that equation would be backlinks and valuable site content. Alexa and search engine ranking have that in common: They are both looking for backlinks and valuable site content. Serve valuable content and you shall rank… for today.

Someone recently debated the fact that their SEO SEM formula was - and should remain a secret.

There are no secrets in secrets in SEO and SEM. It is all out there for us to learn. We just have to be around long enough and work hard enough to apply the SEM strategies.. The real secret is held in the search engine ranking formula. That is the real secret.

Alexa Rankings Formula is listed here.

This Search Engine Marketing Formula is working to rapidly increase ranking in search engines. As we all know, as soon as you have the SEM and SEO formula down, it changes, but today this is right on the mark. We recently took an engagement to handle search engine marketing for a promotional risk company, a company which bets against the risk of a winner claiming a large prize or cash on a marketing promotion. In researching keywords, for the purpose of marketing in the search engines, social networks and communities, we found it beneficial to direct efforts of social marketing and organic search engine marketing toward a list of about 20 keywords. One phrase is listed below with the results being optimization of the major search engines, including dominating search engine rankings in Google, Yahoo and MSN.

Before using the listed search engine marketing formula, including social marketing, social networking, article marketing, blog marketing, bookmarking, and solid SEO marketing techniques, we found paid keyword advertising and organic listings of both our client and competition of the client. The client held one position, with no other listings within the top 10.

After using our search engine marketing, SEM and Search Engine Optimization formula,

our client dominated the category and ranked #1 through #10 in search engines. They were optimized to take 100% market share in that category.

Not only did search engine ranking increase, but this search engine marketing, SEO Expert formula allows other sites to pick up the feeds to our clients website, articles written to promote the website, and links to blog and social marketing content we built to market the client site website. These search engine marketing methods, using social marketing and other web 2.0 applications, literally established a network of hundreds of sites linking in- in a fraction of the time it takes for most Search Engine Optimization and Search Engine Marketing firms to get a site registered with the search engines, much less actually achieve search engine ranking, and links to like website content. The fact that other sites are linking to our client’s site, establishes more credibility of our client’s site with the search engines. Take a look at this site below to see examples of linkbacks to our client’s site, through RSS feeds of blog content, feeds of website content, and feeds of articles we have written to market our client’s.

Google lists these sites in blog feeds on the thousands of sites taking feeds from Google, such as Squidoo.com, Wordpress.com, and Blogger.com; the affects of this blog feed are exponential in search engine optimization and website promotion:

Google Blog Feed:

Related Blogs:

Rostin Reagor Smith, SEM SEO Expert