SEO, SEM, SMO, ORM:  What do all these terms mean to search engine ranking and the industry of SEO Consulting?  What do the terms mean to you and me?

With websites competing fiercely for top rankings in the search engines, companies are looking to hire the best search engine optimization consultants to help them to rank better, drive more qualified traffic, and ultimately make more money.

Since search engine optimization is highly competitive, search engine optimization consultants are implementing innovative formulas to get their clients faster and better results.

Gone are the days when SEO Consulting was purely based on website design, development, keyword research and meta tags. Today, companies want and need instant results. They want their websites to be found by qualified consumers and at the same time they want to use their web presence to drive public relations efforts. All of these expectations have opened doors to more innovative ideas… and companies. Rostin Reagor Smith is a pioneer in the SEO consulting world. We have introduced SMO, Social Media Optimization, into the SEO SEM formula.

Social Media Optimization, SMO, uses social media, online communities and community websites to generate  publicity. SMO methods include; adding RSS feeds, social news buttons and blogging. Although social media optimization is related to SEM, its primary difference is that it focuses on driving traffic from sources other than search engines, thus creating a push/pull scenario to bring consumers to websites. For example, a company wishing to educate teenagers on the hazards of smoking would have a hard time getting a fifteen year old to type in “stop smoking” on Google. That company would be much more effective if it went into a social community such as myspace and presented their message there with an end result of bringing the teenager to their website.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous world wide web. The rules are different online and Online Reputation Management is becoming even more important.

By combining SEO, SEM, SMO and ORM Rostin Reagor Smith is taking SEO Consulting to a higher level. These extra initiatives yield significant results and have become a major differentiator between our clients and their competition.

Related articles by Zemanta

• Social Marketing, Web 2.0: The SEO Secret? (rostinreagorsmith.com)